New research shows why optimizing content for attention can quietly push it off strategy. Listen to this article: When businesses ask AI to write “on brand,” they’re activating far more than a style guide. Brand voice involves a nuanced set of choices about tone, target audience, and what the organization ultimately wants to stand for. […]

New research proposes a framework to give workers a stake in the AI systems built on their labor. Listen to this article: Data portability has often been presented as a way to reduce the control digital platforms exert through exclusive access to user data. In principle: if Meta, Alphabet, Spotify, or another platform holds your […]

AI tools are everywhere. Profits may not be. Listen to this article: Generative AI looks like a startup’s dream. It’s widely available, relatively cheap to access, and capable of automating tasks that once required long hours and large teams. In theory, that should give newer, smaller firms an edge for challenging incumbents. But as reported […]