Aviation has long used crowds to increase flight safety in the form of the pilot report, or PIREP. Digital transformation combined with a renewed commitment to the crowd could further reduce in-air risk and even save lives.
digital
From drawings on a board to interactive apps – crowdsourced art
Collaborative art is not an entirely new concept but has become easier than ever with the advent of digital technology. Large installations such as ‘Unnumbered Sparks’ have brought crowds and technology together to allow large-scale art projects that were previously impossible.
How Nike swooshed away from its competition
When I was a teenager I would happily showcase Nike, Adidas, or Puma shoes on my feet. All brands looked just as appealing to me. Yes, there were the exceptions and for a couple of season one brand just got […]
The Guardian – how to be a winner in a declining industry
The Guardian has survived one of the biggest industry declines, to become a more relevant newspaper in a digital world. They have beaten their traditional newspaper rivals through the adoption of 'Open Journalism' and digital media – putting their readers at the heart of the company.
Ravel Law: Unraveling Justice Through Big Data
Ravel Law has employed digital tools to brilliantly upset the status quo of a digital-phobic industry.
Niche: Winning the Race to Become a Digital Advertising Marketplace for Social Media Stars
How digital and social media have spawned a new generation of advertising agencies, and why companies like Niche have been able to capitalize.
eSalon: Even Hair Has Gone Digital
eSalon is well positioned to win big in the new digital world of hair care.
WTG, Valve! Steam FTW!!
Valve is currently “pwning” the video game industry with its flagship product, Steam.
Curriculum Associates: a digital winner disrupting education publishing
A print publisher disrupts public education with its transition to digital
5 Reasons Buzzfeed is a Digital Winner. Plus, an AMAZING cat video.
From 'listicles' and cat videos, Buzzfeed is now moving into coverage of conflict, disaster and global politics. Is 'social' the future of news?