The Digital Data Design Institute at Harvard is now the Harvard Business School AI Institute.

Generative AI and Business Technology

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The Internet is Eating Itself, and AI is Holding the Fork

When AI summarizes the web instead of sending you to it, the economics of online information quietly unravel. Listen to this article: AI search results like Google’s AI Overview are easy to like. Instead of dodging ads, closing pop-ups, scanning a half-dozen pages, and stitching together an answer yourself, you can often get a speedy […]

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Stop Trading Trust for Traffic

New research shows why optimizing content for attention can quietly push it off strategy. Listen to this article: When businesses ask AI to write “on brand,” they’re activating far more than a style guide. Brand voice involves a nuanced set of choices about tone, target audience, and what the organization ultimately wants to stand for. […]

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Knowledge Guilds: Who Owns Your Expertise?

New research proposes a framework to give workers a stake in the AI systems built on their labor. Listen to this article: Data portability has often been presented as a way to reduce the control digital platforms exert through exclusive access to user data. In principle: if Meta, Alphabet, Spotify, or another platform holds your […]

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Here’s What People Actually Do With ChatGPT

Data-driven insights on the shift from cool tool to global utility Listen to this article: If you look at the headlines about tools like Claude Code and OpenAI Codex, or hear about programmers using LLMs to reach unprecedented levels of efficiency, you might think that everyone is starting to use AI to write computer code, […]

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The AI Race Goes Global

What China’s “diffusion-forward” strategy reveals about technology, production, and who wins in the AI economy Listen to this article: The New York Times recently reported that in Washington, the AI question focuses on whether the government should review powerful models before they are released. But on the other side of the globe, China is asking […]

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The AI Content Problem

How generative AI is reshaping the quantity and quality of expert analysis Listen to this article: We have entered an era of information abundance and trust scarcity. Thanks to AI, it’s easier than ever to generate clean, coherent, professional-sounding content, but some tend to assume that it isn’t worth their attention, confidence, or actual decision-making […]

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Is AI Making Your Team Lazy?

Exploring the hidden cost of human disengagement from AI Listen to this article: We are rapidly entering an AI era defined by the “agentic” shift. These tools now write code, manage inboxes, conduct research, and execute multi-step workflows without a human lifting a finger. But when AI does more, what happens to the humans at […]

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Back to the Beginnings of AI at Work

What a Landmark AI Study Tells Us About When to Trust, and When Not to Trust, AI Listen to this article: In September 2023, a working paper out of Harvard Business School landed at an unusually consequential moment. Generative AI had been publicly available for less than a year, organizations were scrambling to understand its […]

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Everyone Has AI. Which Firms are Going to Win?

New research shows that access to AI is not the same as knowing where to use it. Listen to this article: A firm is only as fast as the slowest step in its chain of work. In manufacturing, it might be one particular machine on the line. In software, one overloaded intake service. Many business […]

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The Surprising Link Between AI Reasoning and Honesty

Exploring how the complexity of large language models acts as a moral safeguard Listen to this article: The standard fear about advanced AI goes something like this: the more sophisticated a system becomes, the better it gets at sounding convincing, reading the room, and manipulating people. A model that can reason step-by-step might not just […]

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