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yoga

Lululemon: From Niche Market Pioneer to Apparel Ubiquity

Posted on December 9, 2015 by BM

How Lululemon created an activewear empire from a niche product with broad appeal

ClassPass: Bringing Boutique Fitness to the Average Yuppie

Posted on December 9, 2015 by Caitlin E Johnson

How one platform is creating value by effectively connecting fitness demand with fragmented supply.

ClassPass: Gym Trial, Business Error?

Posted on December 8, 2015 by Alison Lu

Will ClassPass ever be profitable?

Technology and Operations Management

MBA Student Perspectives

yoga

Lululemon: From Niche Market Pioneer to Apparel Ubiquity

ClassPass: Gym Trial, Business Error?