Volvo has announced a monumental shift in its business towards electric vehicles as governments around the world are banning gasoline and diesel vehicles. Does Volvo have what it takes to compete against electric vehicle leaders Tesla and BYD? How does this change affect the supply chain of a conventional automaker?
Volvo
Volvo: Making People’s Lives Easier, Safer, Better
“Volvo’s philosophy has always been to put people first. To pioneer innovations for a safer, cleaner, more enjoyable future. What will people need? How will they drive? To answer these questions, it’s sometimes necessary to challenge convention, to find a new path” [1].
Can Volvo Out-Innovate the Competition Again?
With a clean sheet and $11 billion, can Volvo innovate again?