According to the marketing rule of thumb an average customer should see an advertising at least 7 times before he makes a purchase decision. In addition to that, world’s biggest TV advertisers invest huge budgets in product sampling, as they […]
transportation
How Augmented Reality improves supply chain management for DHL
The next industry transformation in logistics may have just appeared as a pair of Augmented Reality glasses at DHL. DHL is one of the world’s leading logistics companies, with $59 billion revenue and operations in 220 countries. The company successfully […]
Blue Bird flies high as an omnichannel taxi company
Most stories we hear in the transportation sector pit traditional incumbents (taxi companies) against digital newcomers (e.g. Uber). But can you imagine a world where the two parties collaborate and taxi companies embrace innovation? Welcome to Indonesia.
Clear (jet)Blue Skies
The 5th largest US-based airlines adopts large scale digitization to transform and improve long-term viability.
Traveling to Iceland? Perhaps think twice.
With today’s technology, air travel is hugely taxing on the environment. However, companies, such as Icelandair, are working to ensure we can continue to enjoy the world’s beauty.
Mystery of Uber’s Sharing Economy: Eco-friendly hero or a new form of hyper-consumption?
Success stories of Silicon Valley start-ups Airbnb and Uber have created a remarkable interest on the Sharing Economy. Environmental impacts of sharing economy remains controversial yet. “Sharing economy is framed in contradictory ways :ranging from a potential pathway to sustainability , to a nightmarish form of neoliberalism”
UPS: United Problem Solvers or United Petroleum Supporters?
Does UPS’ current model of business inherently conflict with its sustainability goals?
Light at the end of the tunnel – SNCF won’t miss the climate change train
Railroads symbolize our past but could also be our future. Optimized railroads could be the most efficient way to reconcile transport and climate change. The old French railroad SNCF believes it is up for the challenge and will not train in vain!
Uber: Climate Change Hero, or Villain?
Uber claims to be helping the environment by reducing the number of cars on the road – but what if it is actually making the problem worse?
Seek Alternate Route: MBTA Experiencing Severe Delays Due to Weather
Climate change promises to derail business as usual in Boston’s aging transit system.