Adidas is challenging the athletic wear and fashion industries with high-tech, local Speed Factories that create small-batch, custom products with potential to reduce innovation cycles to only days
speedfactory
The Race to ROI: Can Adidas’s Speedfactory Make Hyper-Customized Sneakers and a Profit?
Adidas’s Speedfactory holds the promise of “radical, accelerated footwear production, with hyper-flexible, localized, open-source co-creation, and athlete data-driven design.” While the goal of “mass customized” sneakers is ambitious, will the investment bear returns or burn out?