Shake Shack is implementing digital technology throughout the supply chain to aid its rapid expansion. What will happen to the long lines in store and the quality of burgers?
Shake Shack
SHAKE SHACK: IS ‘ENLIGHTENED HOSPITALITY’ BECOMING DIGITALIZED?
Digitalization is exposing that fast-casual chains are becoming too slow. Will Shake Shack’s embrace of digitalization enable it to buck this trend, or are its plans for growth fried?
Shake Shack winning in fast casual
Enlightened hospitality > throughput time