Launched 30 years ago, the Irish low-cost carrier Ryanair disrupted the European airline industry and started the low-cost revolution in Europe. Ryanair is now Europe’s largest airline with more than 90 million passengers per year and shows record profits of […]
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Ryanair: „Lower price beats higher price every time”
Ryanair case – Low-cost philosophy revolutionized airline business in Europe
Ryanair: Low prices without “unnecessarily pissing people off”
Ryanair is Europe’s largest low-fare airline and its focus on having the lowest possible cost also made it one of the most profitable airlines in the world. However, those profits came at the expense of, in Ryanair’s CEO own words, “unnecessarily pissing people off”.