For many intrepid outdoor explorers, Recreational Equipment, Inc. (REI) is the go-to place for buying quality, performance clothing and equipment. But does a business with passion for the outdoors really walk the walk, taking into consideration climate change as it structures its operations?
REI
REI: Equipped to Endure
REI sells outdoor equipment in a manner that creates consumer trust. With a business and operating model that align like peanut butter and jelly, they are a successful company with a bright future.