Making cutting edge products since 1900, Procter and Gamble Gillette is the market leader in the hyper competitive shaving and grooming category. Can Gillette use 3D printing technology to design artistic, innovative and customizable razors in its bid to stay relevant with and win with today’s consumer?
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P&G China: Reinventing the Offline B2B Distribution Network
In the midst of China’s massive digital transformation, how does P&G reinvent its 20-year-old offline B2B distribution network to sell P&G products into almost 7 million independent mom-and-pop stores across China?
P&G: Bringing CPG into the Digital Age
How P&G’s use of data is transforming the way it goes to market