Moderna is a pioneer in the revolutionary new field of RNA therapetutics – a technology which allows the human body to help heal itself. No only are they delivering a new technology, but they're doing it in a novel way. Remember Wyeth Pharmaceuticals? They took 4-7 years to discover a new drug target and begin preclinical testing. Moderna does it in a matter of weeks.
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B&M: The Secret Source in European Value Retailing
Disrupting the UK high street with unreplicable lowest prices and best sourcing.
DocuSign: Maximizing Growth Through Human Capital
“Back-office employees become cross-functional, lead small business units…”
The Happiest Place on Earth: The Magic Recipe Behind Disney Parks 70% Return Rate
“On a visit to a Disney theme park, a little girl and her mother came to a fenced-off construction site. To her mother’s dismay, the little girl threw her favorite Disney doll, Belle, over the fence. When park staff retrieved the doll, it was in a sorry state, spattered with mud, dress torn, hair bedraggled. Attempts to find a replacement in the shop proved futile: Belle had been replaced by a newer model. So the doll was taken first to a makeup artist, who washed her and styled her hair, then to the wardrobe department, which made her a new dress, and finally to a “party” with other Disney princesses, with a photographer in attendance. Good as new, Belle was returned to her owner that evening, along with a photo album that showed what a great time she’d had during her “makeover.” Later, in a thank you letter, the girl’s mother described the moment of Belle’s return as “pure magic.”
BaubleBar: Fast Fashion Disrupting the Jewelry Industry
BaubleBar is striving to become the go-to destination for fashion jewelry by providing the latest trends at an affordable price.
Wounded Warrior Project: Not quite the hero we expect?
Wounded Warrior Project – charitable organization or successful marketing firm?
Cards Against Humanity: A party game for horrible people
Cards Against Humanity: A quick look into one of the most popular (and vulgar) card games.
Eastman Kodak: From Market Leader to Bankruptcy
How did Eastman Kodak plummet from being the fourth most valuable brand in the U.S. with $15 billion of revenue in 1996 to bankruptcy by 2012?
DoorDash: on-demand delivery at your door
With its logistics algorithms, an army of crowd-sourced couriers and the use of location data, DoorDash aspires to change the same-day delivery landscape.
HBS: long-term value proposition with a short-term operating model
HBS creates value by educating leaders to “make in difference in the world.” However, for a business model that theoretically creates wide-ranging impact across the globe, its operating model is remarkably fixated on relatively short-term transactions.