ASOS is using deep learning neural networks to predict customer lifetime value based on online shopping behavior.
online shopping
Alexa, Let’s Go Shopping – Voice Shopping on Amazon.com
The Amazon Echo is everywhere, but are people using it to shop?
How can VR & AR technologies affect IKEA’s supply chain?
IKEA launched its VR app in 2016 and AR app in 2017. Why does the home goods and furniture company develop VR and AR apps? How can these technologies affect IKEA's supply chain in the future?
No More Dashing Out To The Store
Away with the refrigerator magnet shopping list. Shop as you go with the Amazon Dash Button.
Bras in a Digital World
"How do you convince a woman, halfway across the country, to be measured for a bra over the internet?"
Online retailing and the Dollar Shave Club
Unilever and the Dollar Shave Club, can either one make the other grow?
The Beauty of CRM in a Digital Age
How cosmetics retailer Sephora is innovating in customer service and brand loyalty
LIKEtoKNOW.it: Using digital technology to enable impulse shopping
As social media utilization has grown, so too have grown means to monetize it. LIKEtoKNOW.it is a platform designed to do just that, interfacing with social media app Instagram to deliver purchase information for items featured in blog posts to consumers. LIKEtoKNOW.it is growing in today’s environment, but does it have the potential to sustain beyond its short-term boom?
From Paper to Clicks: How RetailMeNot Changed How Shoppers Save
How one company brought savings into the digital age
Outsourcing Chores: Groceries On Demand
Exploring how digital delivery has made the grocery channel accessible to busy consumers who need to eat, and are willing to pay a premium for fresh food.