Alibaba has leveraged Artificial Intelligence (AI) to disrupt China Retail Industry for the past 19 years. Nevertheless, 81% of retail consumption in China still comes from the offline channel [1]. Realizing the importance of offline presence, the giant online e-commerce shifts its gear towards Omnichannel strategy. In 2017, Alibaba opened futuristic groceries stores, Hema, offering 30-minute deliveries and facial-recognition payment. In the same year, T-mall pop-up stores are introduced in collaboration with over 100 domestic and international brands, promoting inventive "Retailtainment” shopping experiences [2]. While offline stores around the world are suffering, the giant e-commerce leveraged AI and made a brave move to enter the physical world in an innovative means. Or this will be another significant retail disruption, reinventing offline shopping experiences…
omnichannel
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Smarter e-shopping with The North Face and Watson
“Hi! Can I help you shop for a jacket today?” This was no an ordinary sales assistant greeting me at the store. It was Expert Personal Shopper, a robot by The North Face that would help me choose “the perfect […]
Blue Apron: Can machine learning be effective in an omnichannel company?
The business world is captivated by direct-to-consumer companies because of its fascination with machine learning. However, what if you cannot capitalize on this data and are forced to turn to wholesale channels for scale, therein “diluting” this data that made […]
How digitalization is supporting Adidas expand the reach of Fast Fashion
Adidas strategy to grow is “to be the first fast sports company in the sporting goods industry”. The company is digitalizing its entire supply chain – from design to distribution – to achieve this goal. Can Adidas be successful in this endeavor? What does it take to become the “Zara of the sport industry”?
Walmart’s Rural Dominance: A Brick & Mortar Advantage in an eCommerce Battle
Can Walmart use digitalization to develop a customer experience that Amazon currently cannot?
Digitalizing the supply of household appliances in Turkey: Arcelik
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Capturing the Fashion Unicorn: A Not-so Far-fetched Story
Farfetch, the UK-based omnichannel luxury retail platform, boasts a differentiated value proposition – the seamless integration of online and offline.