In 2015, MetLife began a year-long brand discovery process that centered around using data and machine learning to develop a more refined view of their customer segments and enable a more nuanced go to market strategy. By better understanding their customers' needs, attitudes, and behaviors, MetLife hoped to gain a competitive advantage in targeting and better serving an increasingly demanding set of customers.
Know Your Customer
Danone Russia: 5 years to collect Digitalization fruits
France-based Danone owns 57,5% of Danone Russia which have only 5 years in very competitive market to prove their potential and convince global company to buy out the remaining stake. Is Digitalization the right tool to efficiently support this transformation?