The digital transformation of the entertainment industry has given rise to a gamut of Over-the-Top (OTT) streaming services to rival the traditional pay-tv powerhouses. Starting with Netflix in 2007, OTT services have proliferated to cater to the growing demand base, which still is projected to grow at a CAGR of 17% through 2020 worldwide. What is Amazon’s response?
hulu
Disney’s late move to derail Netflix in direct-to-consumer race
Following Netflix's success, over-the-top platforms are mushrooming, winning the battle for viewers attention with traditional media networks. Disney, unparalleled king of content, is finally adjusting its strategy to compete for audiences switching to digital space.