With Razor maker, Gillette is one of the first brands of big FMCG companies that bets on mass customization through 3D printing. It’s a bold but much-needed move to revert the trend of losing market share and declining brand loyalty.
grooming
Birchbox: opening new paths for beauty & e-commerce
Birchbox = ‘the smartest way to shop for beauty and grooming products.’ We're opening up its secrets to success.