Digitalization of food delivery through the emergence of food-delivery platforms enables small business owners to operate without a physical store. As the popularity of these services continue to grow, how should restaurants adapt to stay competitive?
GO-JEK
Blue Bird flies high as an omnichannel taxi company
Most stories we hear in the transportation sector pit traditional incumbents (taxi companies) against digital newcomers (e.g. Uber). But can you imagine a world where the two parties collaborate and taxi companies embrace innovation? Welcome to Indonesia.
GO-JEK: Motorbike taxi changing the landscape in Indonesia
GO-JEK, an Indonesian start up founded by HBS alum Nadiem Makarim (MBA 2011), became a unicorn at a US$1.3 billion valuation only 1.5 years after they launched its mobile application [1]. How did Makarim create such a huge business with digital technology?