Adidas is using a unique 3D printing technology to explore the world of custom-crafted midsoles designed to enhance performance in running footwear by ensuring comfort and cushioning while maintaining stability and support.
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Adidas’ Manufacturing 4.0: An opportunity to adjust to more restrictive trade agreements?
Adidas’ new bets on localization, automation, and customization not only provide competitive advantage in the sportswear industry but may also help the company build resilience to more restrictive trade agreements.