Imagine a car that understands how you feel in real time and adapts accordingly. It could adjust the cockpit light if it feels that you are sad, or take over the wheel if you are too angry to drive. Is this where the market should go?
Ford Motor Company
Printing Ideas: Innovating Ford’s Product Development Cycle through Additive Manufacturing
How additive manufacturing (3D Printing) has become ingrained in Ford's product development cycle through rapid prototyping.
Broad use of Machine Learning at Ford
Players in the automotive industry are getting prepared for major disruptions to come in the next 10 to 15 years. Urban mobility (car/ride/bike sharing) and autonomous vehicles1 are disruptive trends that heavily rely on machine learning. A concern for traditional […]
Ford’s Future in Great Britain Post-Brexit
Ford faces numerous challenges in managing its European and UK supply chain post-Brexit.
Ford: Building a Cleaner Fleet of Vehicles
Ford is making bold moves to improve vehicle fuel economy in the face of environmental regulations.
Should Ford Lead the Defense of Globalization?
Can Ford defend Globalization and international trade in the face of rising American isolationism?
Driving into the Unknown: Ford Motor Company and NAFTA
Potential changes to NAFTA could threaten Ford's supply chain
Ford Motor Company: supply chain uncertainty in a post-NAFTA world
The US auto industry is bracing for changes in trade policy that will ripple through North-American supply chains, affecting both the wallets of domestic consumers and the future of company employees.
How to Rent Your Neighbor’s Tesla with Getaround
Getaround is the self-proclaimed “Airbnb of cars”. Development of smartphones and location-based technology has driven development of the sharing economy. New peer-to-peer car rental services threaten a market dominated by the big three (Avis, Enterprise, and Hertz) and threaten car manufacturers in the longer term[1].
Think Ford… Second? Sustainable Energy in the American Auto Market
With growing competition in the american automotive sustainable energy market, how will Ford Motor Company continue to compete as the leading sustainable manufacturer.