With Razor maker, Gillette is one of the first brands of big FMCG companies that bets on mass customization through 3D printing. It’s a bold but much-needed move to revert the trend of losing market share and declining brand loyalty.
FMCG
The Future is Customized Chocolate
“Life is like a box of chocolates. You decide what you’re going to get”
Unilever China: Using Open Innovation to Become “Fast Fish” in China
The article is about how Unilever China using open innovation to optimize innovation process to match with China Speed.
Associated British Foods: Mmmmm…Brexit
Impact of trade isolationism on Associated British Foods