Fast-food chain and innovation are two topics that are not often seen together. Ayr Muir, the founder and CEO of Clover Food Lab, hopes to change this. Clover involves feedback at every step of its product and process development with the hopes of making delicious food that is environmentally friendly.
fast food
Chipotle: The Fast, Casual Descent to Supply Chain Oblivion
What’s the Beef? Chipotle proudly boasts a unique customer promise: locally sourced, non-GMO, antibiotic-free ingredients wherever possible to fuel a radically simple, affordable menu. This claim’s emotional resonance and the carefully choreographed supply chain which make it possible have […]
Blockchain and Burgers
Digitalization has led to the availability of extraordinary amounts of data but how should companies, like Wendy’s, be utilizing this data to strengthen its customer promise?
Digitalization – Shake Shack’s Secret Sauce for Growth
Shake Shack is implementing digital technology throughout the supply chain to aid its rapid expansion. What will happen to the long lines in store and the quality of burgers?
Will On-Demand Food Delivery Kill the Chipotle Burrito Line?
How will the sudden rise in third-party on-demand delivery services change the way we order Chipotle?
McDonald’s: can fast food be sustainable and profitable?
With animal agriculture increasingly recognised as the largest contributor to greenhouse gas emissions, will McDonald's make meaningful changes to its supply chain and business model?
McDigital or McDoomed?
When it comes to food, customers want more customization and more variety and we want it faster than ever before. Faced with declining sales and industry headwinds, can McDonalds use data and digital innovation to drive customer value?
From Big Mac to e-Mac: McDonald’s in the digital age
McDonald's is running to grab the last wagon of the digital train and is focusing on innovation in and out of store. The aim is to revamp the stagnant brand and, thus, to increase the number of customers visiting an the average customer spending.
Shake Shack – Please, give us the burger of the future.
Shake Shake, I urge you to write the next great chapter of the hamburger.
McDonald’s – is the Big Mac in BIG trouble?
McDonald's is undoubtedly amongst the most well-known brands across the world, but it has an uncertain future ahead given it's complex position with respect to climate change – Causing it and trying to mitigate its impact at the same time.