Beacons took the retail world by storm in 2014, but have had limited traction over the years. In this post, we’ll explore a recent execution of beacon technology in Macy’s, and use it to provide a useful operating framework to show how the technology needs to be integrated to provide the best customer experience.
digital retail
Treasure-hunting in a digital era: TJX’s next find?
How should TJX leverage digital capabilities to augment their existing successful physical retail business?
GameStop: its all fun and games until someone gets disintermediated
What do Barnes&Noble and GameStop have in common?
1. They once were consolidated within the same company; AND
2. They are both big victims of Amazon and Digitalization!
Find out more about this wild and crazy story of a retailer gone wrong!
Somebody Hates Amazon and Has Something Else to Offer
From diapers to challenging the biggest retailer in the world
Everlane: Simple Fashion, Radical Business Model
Radical Transparency – no, not Bridgewater, but fashion retail.