Influential.co is a platform using machine learning to improve the development and deployment of marketing campaigns with influencers on social media.
digital marketing
YouTube | Machines Cleaning Up Human Content
Every minute, over 400 hours of video are uploaded to YouTube. What role can AI and Machine Learning have in monitoring content to ensure it is safe and suitable for the platform and viewers?
Dynamic Yield Is Using Machine Learning to Generate Personalized User Experiences for Your Customer
Dynamic Yield is building an omni-channel personalization marketing software that equips any company to rival Amazon. Through machine-learning capabilities, a user received a personalized customer experience across any platform.
That Friend Who Always Knows What to Say: How Google is Helping Brands Talk to Consumers
I don't talk to my friends the same way I talk to my grandma. Neither does Google.
Yellow Pages: Evolving to Survive Mass Extinction
The internet and search engines have made printed business and personal directories obsolete. How can Yellow Pages evolve to continue to create value for agents in its value chain?
Mad Men in the Digital Age
As the industry moves toward digitalization at a rapid speed, traditional advertising agencies need to find new ways to add value for their clients or face the risk of being left behind.