Influential.co is a platform using machine learning to improve the development and deployment of marketing campaigns with influencers on social media.
Customer targeting
Pinterest Needs to Improve Revenue Per User Ahead of IPO
Pinterest's userbase is growing faster than its publicly-traded peers, but the company lags in revenue per user. I exam their existing machine learning infrastructure and recommend how to use it improve revenue growth ahead of their 2019 IPO.
MetLife: A Case Study in Customer Segmentation
In 2015, MetLife began a year-long brand discovery process that centered around using data and machine learning to develop a more refined view of their customer segments and enable a more nuanced go to market strategy. By better understanding their customers' needs, attitudes, and behaviors, MetLife hoped to gain a competitive advantage in targeting and better serving an increasingly demanding set of customers.
Aldi: delivering what and only what the customer values
Aldi’s business model is formulated with a very specific customer in mind: someone who evaluates groceries from a utilitarian perspective. Aldi’s customer wants low prices in a quick shopping environment and is willing to make sacrifices on choice and service. To […]