With a mission to reduce the carbon footprint to half by 2020, Unilever is one of the largest users of agricultural raw materials such as palm oil and tea, materials where deforestation and habitat degradation have major issues. Is it possible for it to drive change when in no direct control?
CPG
Unilever – Changing the business model of a $125B giant
How Paul Polman, a strong advocate for striving towards sustainability, is creating impact for one of the world's most well-known companies.
General Mills Takes on Climate Change
The consumer products sector is both a contributor to and victim of the adverse impact of the global increase in greenhouse gas emissions. General Mills, producer of beloved brands like Cheerios, Häagen-Dazs and Yoplait, is one of many packaged food […]
Soylent – Winning your heart with your stomach
Soylent has successfully created the anti-consumer packaged food, sacrificing taste for function and looks for efficiency. At the same time, much of the value it creates for users is emotional–linked to values and identity over nutrition.
Unilever: More Than a Just a Marketing Company
U logo – “trust mark of sustainable living?”
Kraft Heinz: Zero-Based-Budgeting its way into the hearts of consumers?
Big Food is falling out of favor, but is 3G's aggressive cost slashing model the way to redeem this CPG giant?
Kraft Heinz: Why ketchup makes macaroni & cheese better
An inside look at the mega-merger that is transforming the CPG industry