Is the value proposition of 3-D printing eyewear in inventory management and limited made to order customization, or in fully consumer designed eyewear?
Consumer Goods
CircleUp – Identifying the next “Big Thing” using Machine Learning
CircleUp is disrupting the consumer VC space using its machine learning platform, Helio, which uses public, partnership and practitioner data to identify small consumer brands with breakout potential.
Machine learning to save millions of dollars of advertising waste at P&G
The power of machine learning is leveraged today by P&G to improve advertising targeting and ROI, especially in search and programmatic. In the near future, ad fraud is an area that might also benefit from this new trend.
The Brains Behind Olay Beauty Care Product Recommendations
What is Olay? Olay is a 66-year-old global skin care products brand within Procter and Gamble’s (P&G) $65 billion-dollar product portfolio. Olay products were sold in 80+ countries, used by 60+ million consumers as of 2012, [3] and generated estimated […]
CircleUp: Riding The Wave of Machine Learning Into Your Pantry
CircleUp is ambitiously bringing a machine learning platform to life to enable the company to be more intelligent about sourcing, evaluating, and investing in CPG startups.
I’m A Barbie Girl in a Digital World
Mattel turning around their business using digital innovation, focusing on machine learning for their unique product development
An Old Dog Learning New Tricks? How P&G Gillette is using 3D printing to mass-customize its razors.
Making cutting edge products since 1900, Procter and Gamble Gillette is the market leader in the hyper competitive shaving and grooming category. Can Gillette use 3D printing technology to design artistic, innovative and customizable razors in its bid to stay relevant with and win with today’s consumer?
Using Machine Learning for Consumer/Retail Private Investing
How quantitative investment strategies can transform the deal for both sides
3D-printed razor handles – the best a man can get?
With Razor maker, Gillette is one of the first brands of big FMCG companies that bets on mass customization through 3D printing. It’s a bold but much-needed move to revert the trend of losing market share and declining brand loyalty.
Maybe She’s Born With It, Maybe it’s Maybelline… or Maybe it’s Proven
As long as vanity exists there will be a market for skincare. Learn more about how innovative companies leverage artificial intelligence, machine learning, and big data to disrupt a $140B global skincare market.