Ever thought the aircraft industry is at its peak and has become somewhat boring? Airbus is trying to prove us wrong. It has started on a path towards digitization by appointing a native Google CTO and creating a Digital Accelerator. 3D printing for higher flexibility, connected aircraft for on-point responsiveness and continuous tracking of supplier relationships are only some of the ideas they have for the future supply chain.
The HBS Digital Initiative reshapes digital to create a world where technology advances and serves humanity. The DI manages this forum to highlight perspectives from the HBS student community.
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