What’s the Beef? Chipotle proudly boasts a unique customer promise: locally sourced, non-GMO, antibiotic-free ingredients wherever possible to fuel a radically simple, affordable menu. This claim’s emotional resonance and the carefully choreographed supply chain which make it possible have […]
Chipotle
Will On-Demand Food Delivery Kill the Chipotle Burrito Line?
How will the sudden rise in third-party on-demand delivery services change the way we order Chipotle?
Is Your Next Burrito an Emoji Away?
Soon a burrito emoji will trigger an order at some restaurant, it is Chipotle’s job to make sure it is theirs.
Climate Change: Not Even Your Burrito is Safe
Chipotle takes steps to shield its business from the effects of climate change.
Chipotle’s Guacapocolypse
Climate change puts America’s favorite fast-casual restaurant’s mission – and famous guacamole – at risk.
The recipe to Chipotle’s success
A look into how Chipotle has invented a unique operating model to deliver fast, affordable, high-quality Mexican food.
Chipotle: The birth of the fast-casual concept
Chipotle’s incredible focus on its operations allowed it to carve out an entirely new segment within the already very mature food industry.
How Chipotle Revolutionized Fast Food
Chipotle broke all of the fast food industry's rules and created a wildly successful restaurant concept by delivering high quality food fast with an operating model rooted in a unique culture, assembly line approach and simple menu.
Chipotle: How non-real Mexican food became so successful
How a Mexican restaurant that doesn't offer real Mexican food is leading the category of fast casual restaurants
Chipotle Mexican Grill: Food with Integrity
Chipotle is so much more than a burrito bowl with a side of chips. Their thoughtful and calculated approach towards expansion will drive the brand well beyond a fast-casual Mexican concept.