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Category Offense

Wounded Warrior Project: Not quite the hero we expect?

Posted on December 7, 2015 by John D. Basilone

Wounded Warrior Project – charitable organization or successful marketing firm?

Category Offense at Nike

Posted on December 6, 2015 by Pedro

Nike's 2008 shift to focus on sports and athletes rather than product categories has led to massive sales growth for a corporation of their size.

Technology and Operations Management

MBA Student Perspectives

Category Offense

Wounded Warrior Project: Not quite the hero we expect?

Category Offense at Nike