As social media utilization has grown, so too have grown means to monetize it. LIKEtoKNOW.it is a platform designed to do just that, interfacing with social media app Instagram to deliver purchase information for items featured in blog posts to consumers. LIKEtoKNOW.it is growing in today’s environment, but does it have the potential to sustain beyond its short-term boom?
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Like to Know It: Monetizing personal shopping on Instagram
By leveraging existing talent and content, Like to Know It has generated millions of dollars in sales for themselves, bloggers, and retailers.