Beacons took the retail world by storm in 2014, but have had limited traction over the years. In this post, we’ll explore a recent execution of beacon technology in Macy’s, and use it to provide a useful operating framework to show how the technology needs to be integrated to provide the best customer experience.
big box retailers
GameStop: its all fun and games until someone gets disintermediated
What do Barnes&Noble and GameStop have in common?
1. They once were consolidated within the same company; AND
2. They are both big victims of Amazon and Digitalization!
Find out more about this wild and crazy story of a retailer gone wrong!
Wal-Mart: An Unexpected Leader in Sustainability
Is the class evil corporation just a misunderstood treehugger?
Big box retailers and climate change
Impact of climate change on energy consumption pattern from big box retailers and their role in changing the industry standards
REI: Helping Consumers Explore the Outdoors
REI has become the largest Outdoor Specialty Retailer, built on an old school cooperative business model.
Boxed: Love that Bulk!
How a game developer is using technology to deliver groceries and savings to your door.