Fast fashion players like H&M and Zara massively disrupted the world of apparel retailing via compressed supply chains. Will beauty be the next category to experience this type of shock?
beauty
Sephora: Bringing digital into brick & mortar stores
E-commerce is not the only digital future for retail
Digital Beauty : How Sephora leveraged digital technology to overhaul the in-store experience.
Sephora, a French cosmetics chain founded in 1969 and currently under the LVHM umbrella, harnessed the digital revolution to become an epitome of an omnichannel business; converting, delighting and retaining consumers with connected and curated beauty experiences across online and offline channels.
The Beauty of CRM in a Digital Age
How cosmetics retailer Sephora is innovating in customer service and brand loyalty
SHARING BEAUTY WITH ALL – L’OREAL IN FIGHT AGAINST CLIMATE CHANGE
L’Oréal recognized as authority in climate change mitigation for 4th year in a row!
Helijia- The World’s Largest Roving Nail Salon
Helijia, a mobile app that provides on-demand manicure services in China, leverages its business and operating models to expand into the largest platform for on-demand services across industries.
Drybar: “Turning Hot Air Into Big Business”
Building a blowout empire with a stellar brand, stylist team, and customer experience
Birchbox: opening new paths for beauty & e-commerce
Birchbox = ‘the smartest way to shop for beauty and grooming products.’ We're opening up its secrets to success.
Sephora: Behind the Scenes of the Beauty Behemoth
Sephora’s competitive advantage in the prestige beauty space stems from integrated business and operating models that support the company’s broader objective to enhance the customer experience at every touchpoint.