What is Olay? Olay is a 66-year-old global skin care products brand within Procter and Gamble’s (P&G) $65 billion-dollar product portfolio. Olay products were sold in 80+ countries, used by 60+ million consumers as of 2012, [3] and generated estimated […]
beauty
Beauty in the Age of Individualism: Sephora’s Data-Driven Approach
Sephora harnesses user data to offer pinpointed product recommendations, offers, and loyalty incentives
Beauty Brand with Droves of Data: How Glossier Employs Machine Learning
Glossier engages its customers on numerous platforms, each providing this beauty brand with a wealth of data. Glossier is feeding this data into machine learning algorithms to better direct the customer down a purchasing path and to automate the crowdsourcing of product development.
Mirror, Mirror on the Wall: L’Oréal’s ModiFace Uses AI to Find Your Perfect Shade Match
L’Oréal’s acquisition of ModiFace, the leading provider of augmented reality solutions powered by machine learning, could revolutionize the way consumers experience beauty and make purchasing decisions – will competitors follow?
Maybe She’s Born With It, Maybe it’s Maybelline… or Maybe it’s Proven
As long as vanity exists there will be a market for skincare. Learn more about how innovative companies leverage artificial intelligence, machine learning, and big data to disrupt a $140B global skincare market.
Shiseido: How a 150-year-old responds to digital transformation
With online DTC newcomers already taking up a considerable market share, traditional beauty giants try to stay ahead. Shiseido invests in data and digital research and machine learning for product development, acquisitions of AI startups and launched their own Venture Fund – but is it enough?
Chez Glossier: How the Millennial Beauty Brand Built a Community Prime for Collaborative Innovation
On a mission to democratize beauty, cult makeup and skincare brand Glossier leverages their Into The Gloss blog, social media pages, and Glossier.com platforms to crowdsource product ideas from a community of highly loyal beauty lovers – yet maintains the final say.
Who Defines Beauty: Humans or Meitu?
If you have the largest database of human portraits on the planet and each one is manually beautified, can you use machine learning to generalize beauty for the human race?
Sephora: Combining Beauty and Sustainability
Beauty giant Sephora is responding to climate change by taking a hard look at where emissions and waste can be eliminated from their supply chain.
L’Oréal: A Gorgeous Supply Chain Makeover
L’Oréal, the world's largest cosmetics company, is a global leader in operational innovation and digitalization to serve their ever-evolving fashion customers worldwide.