Rest Devices Inc. is an early stage startup, founded by three former MIT students, that seeks to revolutionize the baby nursery through the Internet of (Baby) Things. Can they transform the baby products industry, steal market share from baby industry conglomerates, and deliver on their value proposition?
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Are smart cribs the solution for exhausted parents?
Exhausted parents around the world have probably fantasized, at some point, about a crib that could automatically rock their crying infants to sleep. Of the many firms currently trying to win the hearts of new parents is Google’s Nest Lab, an interesting example of a company that has recognized and attempted to mitigate the pain points that parents of newborns often face.