As climate change is finally beginning to receive the attention it warrants, countries and companies that have a large carbon footprint are being forced to redesign everything from their products and operations to their CSR and marketing. Deemed as one […]
automotive
For Elon Musk and Tesla, the Future is All About Timing
Tesla faces an operational challenge as ominous as the climate change it hopes to curtail. Will this influential electric car company innovate away from it's looming financial issues or be stomped out by big-auto?
The Blue Oval Goes Green: How Ford Motor Company Must Meet Environmentally Conscious Standards
With aggressive emissions and fuel economy standards set for the coming years, automakers feel increased pressure to implement new technologies to produce clean vehicles while struggling to remain competitively priced and accessible to mass market purchases.
When Global Warming Regulations Heat Up: Ford’s Reaction
When it comes to developing new technologies to meet upcoming emission regulations, there's a need for speed.
Electric Vehicles and the impact in the overall effect in Renault’s Carbon Footprint
Electric and Hybrid vehicles are the next step for Automakers to reduce their carbon footprint, be included in the changing scenario of urban mobility and utilities and still push new technologies to the consumer to sustain margins. Renault is pushing this revolution in Europe together with its strategic partner Nissan by launching multiple Electric Vehicles models.
Blame the Auto Dealers: Why Electric Cars Aren’t Getting Traction
A brief discussion of why auto dealers are motivated to restrict growth in sales of electric cars
General Motors and the War against Climate Change
The story of how a large company took the driver's seat in the battle against a much larger issue
Ford Goes Further to Curb Climate Change
Ford's efforts to combat climate change amid new pressures from the private sector.
Climate Change and General Motors – When to Step on the Gas Pedal?
What is the role of automakers, like General Motors, in stemming the effects of climate change? Should they bear the ultimate responsibility?
Can the German auto industry catch up with Tesla?
The leading innovator on traditional car engine technologies, Germany’s automobile industry has missed the start of the climate change induced race for electric cars. Can and should it catch up?