How did a traditional fossil-fuel company reinvent itself as a clean energy giant in less than a decade and shake the rest of the industry out of its complacency? It viewed climate change as an opportunity not a threat.
Alignment with Operational Model
Kick your CO2 Habit –> Save $$Millions
In the face of climate change, limited fossil fuel resources and fragile fuel trade agreements, it is clear that the way the world ‘does’ energy has to change. Whilst there are many moral and ethical reasons that businesses should seek to reduce their energy consumption and emissions, the course of business history tells us that few companies will actually do this unless the decision to do so is also financially attractive.
Enter XL Hybrids.
Blue Bottle Coffee: Managing Expectations for Rapid Growth One Cup at a Time
Blue Bottle Coffee – The Craft Alternative to Starbucks? Only time will tell…
Unilever: More Than a Just a Marketing Company
U logo – “trust mark of sustainable living?”
The Tragic Map Of The Only Places You Can Get In-N-Out Burger [1]
In-N-Out quality tied to the west coast…for now.
Sunrun – Solar as a Service
Sunrun is a full-service solar energy service provider that knows how to ease a first-time clean energy customer's pain and anxiety.
Blue Apron: Disrupting the Way People Cook and Eat.
Blue Apron was launched to disrupt the traditional way consumers shop, cook and eat meals at home. See how Blue Apron is also disrupting the traditional grocery store food model.
New ‘Coupang’ in food delivery industry?
A food delivery startup expanding its user base by focusing on its core competency and vertical integration
Evyap – Reaching operational excellence to become a truly international player
How a local FMCG player with regional footprint managed to become an international company