InMobi runs an ad-network that decides the value of over 15 billion ad transactions per day using machine learning. In just a decade, InMobi has positioned itself as a challenger to ad tech incumbents Google and Facebook. Yet in the race to be the best ad-networker, InMobi and others will need to balance product innovation with protecting their advertisers, publishers, and selves from consumer data misuse and brand deterioration.
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Viacom: Transforming Television with Targeted Ads
Can programmatic ads combine the reach of television with the targeting of digital to change the face of TV Advertising?