In the ever-changing athletic footwear landscape, harnessing the power of cutting-edge technology has become critical to brand success and survival. The American sports footwear and apparel company, Under Armour (UA), founded in 1996 by Chairman and CEO, Kevin Plank, has […]
Additive Manufacturing
An Old Dog Learning New Tricks? How P&G Gillette is using 3D printing to mass-customize its razors.
Making cutting edge products since 1900, Procter and Gamble Gillette is the market leader in the hyper competitive shaving and grooming category. Can Gillette use 3D printing technology to design artistic, innovative and customizable razors in its bid to stay relevant with and win with today’s consumer?
Gantri Shines a Light on 3D Printing for Home Décor
Gantri (a new design company based in San Francisco) uses 3D printing to create light fixtures that are designed by independent artists from around the world.
Will you marry me (if I ask with a 3D-printed ring)?
Additive manufacturing in jewelry has enabled rapid prototyping of customer-specific designs, improved the speed and accuracy of creating wax molds, and is beginning to disrupt traditional production methods with the direct printing of finished products using precious metal powders.
3-D Printing: Disney’s Latest “Wow Factor”
Disney’s research and invention efforts indicate that the toy industry’s 3-D printing revolutionary shift is on its way
ADIDAS – Additive Manufacturing for the Masses
Adidas has entered the world of additive manufacturing through the introduction of its Futurecraft 4D shoe. With mass customization using 3D printing as the ultimate goal, questions remain whether Adidas will be the first athletic retail company to affordably scale the technology.
Is Addition the New Subtraction at Lockheed Martin?
Lockheed Martin is investing heavily in additive engineering now with hopes of leading the industry in the near future.
Will 3-D Printing Take Us to Mars? Relativity Space Thinks So.
Relativity Space is trying to 3D print a space rocket, and if successful, could revolutionize the space launch industry
Invisalign: A Pioneer of Mass Customization through 3-D Printing
Align Technologies disrupted dentistry with Invisalign, a 3-D printed alternative to braces – but now the wide availability of additive manufacturing technology threatens their competitive advantage.
Fighting Organizational Inertia in Aerospace
Additive manufacturing threatens to fundamentally disrupt the way parts are designed in the aerospace industry – can an established player like Rolls-Royce display enough agility to stay ahead in the market and capitalize on this new technology?