{"id":666,"date":"2022-04-17T01:54:20","date_gmt":"2022-04-17T05:54:20","guid":{"rendered":"https:\/\/digital.hbs.edu\/platform-peopleanalytics\/?post_type=hck-submission&p=666"},"modified":"2022-04-17T01:55:49","modified_gmt":"2022-04-17T05:55:49","slug":"behavioral-nudges-for-organizational-change-humu","status":"publish","type":"hck-submission","link":"https:\/\/aiinstitute.hbs.edu\/platform-peopleanalytics\/submission\/behavioral-nudges-for-organizational-change-humu\/","title":{"rendered":"Behavioral Nudges for Organizational Change: Humu"},"content":{"rendered":"\n

Preview in new tab<\/a><\/p>\n\n\n\n\n\n

\u201cWe\u2019re leveraging the power of small behavioral changes to create radical organizational transformations from the inside out and the bottom up.\u201d <\/p>

\u2013Stefanie Tignor <\/p>Head of Data Science and Insights at Humu<\/cite><\/blockquote><\/figure>\n\n\n\n

In the article How People Analytics Can Change an Organization<\/em><\/a> by Knowledge at Wharton, we learn about Humu<\/strong><\/a> \u2013 a behavioral change platform that nudges people towards better ways of working. Nudge theory, a concept rooted in behavioral economics and political theory, suggests positive reinforcement and indirect suggestions have the ability to influence the behavior and decision-making of groups or individuals. Humu combines the power of data-driven insights and behavioral interventions to provide personalized guidance on actions employees should take in the workplace. <\/p>\n\n\n\n

According to Humu co-founder and former SVP of People Operations at Google, Laszlo Bock<\/a>, the original vision for the company was \u201cto make software that helps managers and co-workers act more human.\u201d For example, traditional human resource professionals measure milestones in the form of salary growth, promotions, and performance assessments, while gauging employee perceptions through surveys and polls. There is a missed opportunity for considering the larger social and historical context, so Humu serves to identify and address the gaps between employee perceptions and realities with an understanding of the complex interactions that can take place in a business.<\/p>\n\n\n\n

Overall, I see many benefits to using Humu and was surprised to learn some of the insights shared in the article. For example, we\u2019ve all heard the saying, \u201cpeople leave managers, not companies,\u201d yet I was intrigued to read that a person is 12% more likely to stay with a bad manager if that boss is universally disliked by everyone on that team because there is a sense of social support rather than going through the bad experience alone. Another study showed that even when a person leaves their bad manager for a new one, there\u2019s evidence of \u201cnegative baggage\u201d that carries over from the original relationship. On a more positive note, Humu integrates with email, Slack, and Teams to send personalized nudges that inspire action, like reminders to recognize coworkers or check in on how people are doing (video below).<\/p>\n\n\n\n

Playing devil\u2019s advocate, I can see how Humu may not be a one-size-fits-all solution for every company, given various business models and sizes. The technology could also develop shortcomings around other human behaviors and biases such as habituation. In their marketing, Humu says they use \u201cnudges, not notifications\u201d \u2013 still, as far as I can tell, the interaction seems pretty similar to notifications we receive regularly. Unless their nudges are dynamic, salient, and varied in timing, people may cognitively start tuning them out. It does seem like people can track views, so there is an element of social accountability through observation, but it\u2019s hard to predict follow-through. Even so, at the very least, I would be keen to watch a demo or try out their diagnostic survey if I were in a position of leadership at an organization.<\/p>\n\n\n\n

\n\n\n\t\t
\n\t\t\t
\n\t\t\t\t<\/div>\n\t\t\t<\/figure>\n\t\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Humu uses data science and behavioral insights to provide personalized, easy-to-act nudges for improved management and performance.<\/p>\n","protected":false},"author":19266,"featured_media":688,"comment_status":"open","ping_status":"closed","template":"","categories":[],"class_list":["post-666","hck-submission","type-hck-submission","status-publish","has-post-thumbnail","hentry"],"connected_submission_link":"https:\/\/aiinstitute.hbs.edu\/platform-peopleanalytics\/assignment\/lpa-2022-blog-assignment\/","yoast_head":"\nBehavioral Nudges for Organizational Change: Humu - Leading with People Analytics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aiinstitute.hbs.edu\/platform-peopleanalytics\/submission\/behavioral-nudges-for-organizational-change-humu\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Behavioral Nudges for Organizational Change: Humu - Leading with People Analytics\" \/>\n<meta property=\"og:description\" content=\"Humu uses data science and behavioral insights to provide personalized, easy-to-act nudges for improved management and performance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aiinstitute.hbs.edu\/platform-peopleanalytics\/submission\/behavioral-nudges-for-organizational-change-humu\/\" \/>\n<meta property=\"og:site_name\" content=\"Leading with People Analytics\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-17T05:55:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/aiinstitute.hbs.edu\/platform-peopleanalytics\/wp-content\/uploads\/sites\/30\/2022\/04\/howtonudge_1536x864-copy-e1650168247797.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"356\" \/>\n\t<meta property=\"og:image:height\" content=\"182\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/aiinstitute.hbs.edu\\\/platform-peopleanalytics\\\/submission\\\/behavioral-nudges-for-organizational-change-humu\\\/\",\"url\":\"https:\\\/\\\/aiinstitute.hbs.edu\\\/platform-peopleanalytics\\\/submission\\\/behavioral-nudges-for-organizational-change-humu\\\/\",\"name\":\"Behavioral Nudges for Organizational Change: Humu - Leading with People Analytics\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/aiinstitute.hbs.edu\\\/platform-peopleanalytics\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/aiinstitute.hbs.edu\\\/platform-peopleanalytics\\\/submission\\\/behavioral-nudges-for-organizational-change-humu\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/aiinstitute.hbs.edu\\\/platform-peopleanalytics\\\/submission\\\/behavioral-nudges-for-organizational-change-humu\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/aiinstitute.hbs.edu\\\/platform-peopleanalytics\\\/wp-content\\\/uploads\\\/sites\\\/30\\\/2022\\\/04\\\/howtonudge_1536x864-copy-e1650168247797.jpg\",\"datePublished\":\"2022-04-17T05:54:20+00:00\",\"dateModified\":\"2022-04-17T05:55:49+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/aiinstitute.hbs.edu\\\/platform-peopleanalytics\\\/submission\\\/behavioral-nudges-for-organizational-change-humu\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/aiinstitute.hbs.edu\\\/platform-peopleanalytics\\\/submission\\\/behavioral-nudges-for-organizational-change-humu\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/aiinstitute.hbs.edu\\\/platform-peopleanalytics\\\/submission\\\/behavioral-nudges-for-organizational-change-humu\\\/#primaryimage\",\"url\":\"https:\\\/\\\/aiinstitute.hbs.edu\\\/platform-peopleanalytics\\\/wp-content\\\/uploads\\\/sites\\\/30\\\/2022\\\/04\\\/howtonudge_1536x864-copy-e1650168247797.jpg\",\"contentUrl\":\"https:\\\/\\\/aiinstitute.hbs.edu\\\/platform-peopleanalytics\\\/wp-content\\\/uploads\\\/sites\\\/30\\\/2022\\\/04\\\/howtonudge_1536x864-copy-e1650168247797.jpg\",\"width\":356,\"height\":182},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/aiinstitute.hbs.edu\\\/platform-peopleanalytics\\\/submission\\\/behavioral-nudges-for-organizational-change-humu\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/aiinstitute.hbs.edu\\\/platform-peopleanalytics\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Submissions\",\"item\":\"https:\\\/\\\/aiinstitute.hbs.edu\\\/platform-peopleanalytics\\\/submission\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Behavioral Nudges for Organizational Change: Humu\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/aiinstitute.hbs.edu\\\/platform-peopleanalytics\\\/#website\",\"url\":\"https:\\\/\\\/aiinstitute.hbs.edu\\\/platform-peopleanalytics\\\/\",\"name\":\"Leading with People Analytics\",\"description\":\"MBA Student Perspectives\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/aiinstitute.hbs.edu\\\/platform-peopleanalytics\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Behavioral Nudges for Organizational Change: Humu - Leading with People Analytics","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/aiinstitute.hbs.edu\/platform-peopleanalytics\/submission\/behavioral-nudges-for-organizational-change-humu\/","og_locale":"en_US","og_type":"article","og_title":"Behavioral Nudges for Organizational Change: Humu - Leading with People Analytics","og_description":"Humu uses data science and behavioral insights to provide personalized, easy-to-act nudges for improved management and performance.","og_url":"https:\/\/aiinstitute.hbs.edu\/platform-peopleanalytics\/submission\/behavioral-nudges-for-organizational-change-humu\/","og_site_name":"Leading with People Analytics","article_modified_time":"2022-04-17T05:55:49+00:00","og_image":[{"width":356,"height":182,"url":"https:\/\/aiinstitute.hbs.edu\/platform-peopleanalytics\/wp-content\/uploads\/sites\/30\/2022\/04\/howtonudge_1536x864-copy-e1650168247797.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/aiinstitute.hbs.edu\/platform-peopleanalytics\/submission\/behavioral-nudges-for-organizational-change-humu\/","url":"https:\/\/aiinstitute.hbs.edu\/platform-peopleanalytics\/submission\/behavioral-nudges-for-organizational-change-humu\/","name":"Behavioral Nudges for Organizational Change: Humu - Leading with People Analytics","isPartOf":{"@id":"https:\/\/aiinstitute.hbs.edu\/platform-peopleanalytics\/#website"},"primaryImageOfPage":{"@id":"https:\/\/aiinstitute.hbs.edu\/platform-peopleanalytics\/submission\/behavioral-nudges-for-organizational-change-humu\/#primaryimage"},"image":{"@id":"https:\/\/aiinstitute.hbs.edu\/platform-peopleanalytics\/submission\/behavioral-nudges-for-organizational-change-humu\/#primaryimage"},"thumbnailUrl":"https:\/\/aiinstitute.hbs.edu\/platform-peopleanalytics\/wp-content\/uploads\/sites\/30\/2022\/04\/howtonudge_1536x864-copy-e1650168247797.jpg","datePublished":"2022-04-17T05:54:20+00:00","dateModified":"2022-04-17T05:55:49+00:00","breadcrumb":{"@id":"https:\/\/aiinstitute.hbs.edu\/platform-peopleanalytics\/submission\/behavioral-nudges-for-organizational-change-humu\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/aiinstitute.hbs.edu\/platform-peopleanalytics\/submission\/behavioral-nudges-for-organizational-change-humu\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/aiinstitute.hbs.edu\/platform-peopleanalytics\/submission\/behavioral-nudges-for-organizational-change-humu\/#primaryimage","url":"https:\/\/aiinstitute.hbs.edu\/platform-peopleanalytics\/wp-content\/uploads\/sites\/30\/2022\/04\/howtonudge_1536x864-copy-e1650168247797.jpg","contentUrl":"https:\/\/aiinstitute.hbs.edu\/platform-peopleanalytics\/wp-content\/uploads\/sites\/30\/2022\/04\/howtonudge_1536x864-copy-e1650168247797.jpg","width":356,"height":182},{"@type":"BreadcrumbList","@id":"https:\/\/aiinstitute.hbs.edu\/platform-peopleanalytics\/submission\/behavioral-nudges-for-organizational-change-humu\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/aiinstitute.hbs.edu\/platform-peopleanalytics\/"},{"@type":"ListItem","position":2,"name":"Submissions","item":"https:\/\/aiinstitute.hbs.edu\/platform-peopleanalytics\/submission\/"},{"@type":"ListItem","position":3,"name":"Behavioral Nudges for Organizational Change: Humu"}]},{"@type":"WebSite","@id":"https:\/\/aiinstitute.hbs.edu\/platform-peopleanalytics\/#website","url":"https:\/\/aiinstitute.hbs.edu\/platform-peopleanalytics\/","name":"Leading with People Analytics","description":"MBA Student Perspectives","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/aiinstitute.hbs.edu\/platform-peopleanalytics\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/aiinstitute.hbs.edu\/platform-peopleanalytics\/wp-json\/wp\/v2\/hck-submission\/666","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aiinstitute.hbs.edu\/platform-peopleanalytics\/wp-json\/wp\/v2\/hck-submission"}],"about":[{"href":"https:\/\/aiinstitute.hbs.edu\/platform-peopleanalytics\/wp-json\/wp\/v2\/types\/hck-submission"}],"author":[{"embeddable":true,"href":"https:\/\/aiinstitute.hbs.edu\/platform-peopleanalytics\/wp-json\/wp\/v2\/users\/19266"}],"replies":[{"embeddable":true,"href":"https:\/\/aiinstitute.hbs.edu\/platform-peopleanalytics\/wp-json\/wp\/v2\/comments?post=666"}],"version-history":[{"count":14,"href":"https:\/\/aiinstitute.hbs.edu\/platform-peopleanalytics\/wp-json\/wp\/v2\/hck-submission\/666\/revisions"}],"predecessor-version":[{"id":698,"href":"https:\/\/aiinstitute.hbs.edu\/platform-peopleanalytics\/wp-json\/wp\/v2\/hck-submission\/666\/revisions\/698"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aiinstitute.hbs.edu\/platform-peopleanalytics\/wp-json\/wp\/v2\/media\/688"}],"wp:attachment":[{"href":"https:\/\/aiinstitute.hbs.edu\/platform-peopleanalytics\/wp-json\/wp\/v2\/media?parent=666"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aiinstitute.hbs.edu\/platform-peopleanalytics\/wp-json\/wp\/v2\/categories?post=666"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}