This breakthrough platform decided to offer a broad selection of free services to funnel customers to their registry store. Look into how Zola created an engaging platform for the engaged and newlywed by offering exciting commitment free membership.
weddings
Zola: Proving Even The Wedding Industry Isn’t Pandemic-Proof
With the 2020 wedding season largely postponed, Zola – a wedding registry site – is experiencing first hand that the wedding industry is far from pandemic-proof
WeddingWire: with you till you say I do!
WeddingWire is a platform that connects engaged couples with wedding vendors to help them plan their wedding and streamline the process as much as possible. It was founded in 2007 by Timothy Chi who was frustrated by the complexity and […]
The Knot : Maximizing Value in an Evergreen Industry
“Amazing news! Congrats! Where do you want to get married? Have you thought about destination wedding? Are you thinking Spring or Fall wedding? What color will your bridesmaids will wear??” – My future mother-in-law…30 minutes after my fiancé proposed. Planning […]