The ephemeral stories battle between Instagram and Snapchat teaches us a lesson where being original sometimes is not enough to make you win the game.
user-generated content
TripAdvisor: It’s not about the destination – it’s about disrupting the travel guide industry on the journey.
How did TripAdvisor disrupt the travel planning industry – and win the dominant position in the market? The deep interconnection between value creation and value capture inherent in the business model makes TripAdvisor a hard one to beat.