Iodine is the ‘Yelp of Medicine,’ creating tremendous value by crowdsourcing reviews of pharmaceuticals to help patients make better-informed choices about their medications. But the question remains: can they capture any of that value?
user generated content
GoPro: Falling short in capturing value from crowds
GoPro’s attempts to capitalize on User Generated Content has led them through a journey of value creation, to value capture, and then back to value creation again, as it struggles to grow beyond its camera product line.