From improving subtitles to choosing which movies to license, to even creating personalized trailers for their proprietary shows, Netflix creatively uses data capture and analysis to satisfy, retain, and attract customers.
The HBS Digital Initiative reshapes digital to create a world where technology advances and serves humanity. The DI manages this forum to highlight perspectives from the HBS student community.
Want to learn more about technology and organizations? digital.hbs.edu
Close and dismiss.
Expand.