Julep is taping into the social nature of the beauty market to crowdsource new product design so consumers have the products they want to buy in a much faster timeline than traditional big beauty brands.
Product Development
Poshly: Helping beauty brands understand their consumers
Poshly allows beauty brands to access consumers' personal information on beauty habits and tastes
The Quirky-ness of Crowds
The danger of handing your business over to a crowd that you can't control.
Pandering to Beauty Junkies
How Julep uses its IdeaLab Crowd in Product Innovation