Power posing. Underwater sea creatures. Reinventing the education system. Most of us have watched a TED Talk – but how did it leverage its community to grow into a global phenomenon, or is it really just one big groupthink bubble?
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Julep: Going After Big Beauty With Crowdsourced Products
Julep is taping into the social nature of the beauty market to crowdsource new product design so consumers have the products they want to buy in a much faster timeline than traditional big beauty brands.
De Correspondent: member-based journalism
In 2017, the Dutch online newspaper “De Correspondent” reached a new milestone: 50,000 paying members1. Even though only 4 years old, the new venture is already rivaling the biggest newspapers in digital users5. Their secret? Building and sustaining an active, constructive and curious member base.
ArcBazar: Crowdsourcing Design
The worst thing to happen to architecture?
Foursquare: Using Crowdsourcing to Fuel a Turnaround
Foursquare used crowdsourcing to pivot in the midst of stalled growth, quietly becoming the world’s leader in location-based data.
Ben & Jerry’s Taste for Crowdsourcing
How does crowdsourcing help create your favorite ice-cream flavor?
Wikipedia – How to Incentivize and Manage Crowd Participation
Wikipedia – a nonprofit operating in the space of multibillion-dollar brands, mobilizing crowds effectively and creatively
How Dinner Lab’s Attempt to Crowdsource Restaurant Concepts Got Roasted
Founded in 2012, Dinner Lab was an innovative startup that raised over $10 million in funding, gained over 150,000 members, and had a presence in almost 30 cities.[1] Despite this tremendous growth and demonstrated consumer interest, the company abruptly shut down in 2016. So, what happened?
HitRecord: Paving the way for crowdsourcing in entertainment industry
How HitRecord was able to build, nurture and monetize a community of creative artists
Gold Rush Crowdsourcing
Golden Crowdsourcing in the very Conventional Industry