Squadhelp is one of many companies that helps customers come up with business names, logos, and slogans through the power of crowdsourcing. I’m not proud to admit it, but I recently employed Squadhelp to brainstorm some names for my recent […]
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Amazon reviews: Loved, but also to be trusted?
Amazon has been successful in leveraging users to review its products … now, the integrity of those reviews are at stake.
BeMyEye: Data Driven Field Marketing
BeMyEye is allowing companies to crowdsource in-store data
Giffgaff: the ‘mobile network run by you’
Launched as an experiment in 2009, Giffgaff is now the third largest mobile virtual network operator in the UK (just behind Virgin Mobile and Tesco Mobile), but the only one run by its own customers. Some have believed it is a ‘bonkers’ mobile network, but it has survived and grown to £210 million revenue already in 2015
Facebook: Crowdsourcing Disaster Response
Harnessing the power of crowds for humanitarian efforts following disasters.
NET. TV: Empowering citizen journalism through NETCJ
Widen the scope of the report in a 17,000-islands country. Cheaply.
Vigilante App: What Happens when Ordinary Citizens Take Crime Fighting into their Own Hands?
While the app’s crowdsourcing platform has brought more transparency and crime awareness for local residents, it has also raised deeper concerns and doubts around the idea of crowdsourced vigilantism.
IKEA: crowdsourcing ideas to co-create a better everyday life
IKEA, the traditional furniture retailer with 75 years history, is now planning a digital platform to co-create products and innovations with third-party designers, startups, and customers. “We are launching ‘Co-Create IKEA’, a digital platform where customers will have the possibility […]
GasBuddy: A Platform for Crowdsourced Gas Price Data
How the largest gas discovery platform in North America utilizes crowdsourced data to drive a sustainable platform business model
Homejoy’s Not So Joyous Demise
Homejoy's inability to solve the customer retention problem prevented it from reaching a path to profitability.