“DNA screening for the important moments in life”, says Counsyl’s website, with family vignettes playing on loop on the site’s background. Counsyl sells a genetic test, such that via a blood or saliva sample, couples seeking to have children can […]
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Uber’s Use Of Data As A Competitive Advantage
Uber uses data to create unique value offerings.
Tinder Wants You to Tone Down Your Right Swipes
Tinder is a matchmaking app that was launched in 2012. Today, Tinder has over 50 million active users, which swipe 1.8 billion times per day, resulting in more than 26 matches per day. The company states that on average users log in 11 times a day, women spending up to 8.5 minutes a day and men spending up to 7.2 minutes a day swiping. Tinder uses data analytics software from a start-up named Interana to analyze conversion, engagement, retention and root-cause analysis challenges.
The Automatic and the Zubie and How They Can Capture More Value
These two companies have the potential to make a great deal of money from their products' data.
Nordstrom Innovation Lab: Rethinking How You Shop
Nordstrom’s Innovation Lab, based in Seattle has been tasked with the job of mining data gathered from Facebook, Pinterest, Twitter and its loyalty card to create curated experiences for customers based off of their preferences and in-store shopping activity.
Expedia’s use of big data, from efficient collection to wise exploitation for better customer satisfaction
Expedia’s recent acquisition of Orbitz announces the creation of a giant in the field of online travel and hotel purchases. However, taking a closer look shows that before becoming a revenue giant, the new company is first and foremost a data giant, not only in the collection, but also in the processing, leading to an ever faster and more accurate service to the customer.
Dumb blonde no more: Barbie is getting smart with artificial intelligence
“Imagination, life is your creation. Make me walk, make me talk. …” Aqua lyrics have come true with Hello Barbie, a new wifi-connected doll that uses speech recognition technology to have real conversation with kids.
TensorFlow and Open Sourced Machine Intelligence – Game Changer?
Google has just open-sourced TensorFlow, a machine intelligence engine that could rapidly accelerate startup opportunities in machine learning and AI.
Artemis: Saving Healthcare Dollars for Self-Insured Employers
810 Bn dollars. A lot of money, and the estimated spend by self-insured employers on company healthcare benefits in 2012. Healthcare is now one of the top three costs for these companies (1). Artemis is a start-up in NYC that […]
Tinder: You’re doing it wrong
Tinder has a new algorithm, thinks you’re doing it wrong