OpenTable owns no restaurants and instead, plays as the middle player between restaurants and customers in various cities around the U.S. and other countries. Today, OpenTable seats more than 23 million diners every month in 43,000 restaurants around the world. Why did OpenTable gain such popularity?
OpenTable
OpenTable: A New Reservation Every Two Seconds
Open-Table was the first mover into the online and mobile restaurant reservation space and is still the industry leader. The space is strongly influenced by network effects, which OpenTable is hoping to leverage to capture even more value and cement its spot at the top.