King is a video game development company that specializes in casual mobile games. The company’s commitment to data collection and utilization helped it generate roughly $2 billion in 2017 and have kept its most popular game, Candy Crush Saga, as the highest grossing iOS game 6 years after its launch.
Mobile Gaming
Niantic Labs and Pokemon Go: Bringing AR to the Masses
“Gotta catch em all” no longer means playing cards at recess. Niantic brings this trip down memory lane into the 21st century with augmented reality.
Zynga: Big Data Company Disgused as Gaming Company?
Zynga is a social casual gaming company that uses petabytes of data to create value in its products.
Hearthstone: Heroes of Online Gaming Platform
As a blockbuster mobile game, Hearthstone is the poster-child of Blizzard Entertainment’s evolving business model in the digital age
Can a platform, once lost, regain its power?
rise and fall of a mobile application market in South Korea
Clash of Clans: Network effects and stickiness in mobile gaming
A view of how network effects apply to one of the most popular mobile games.